Month: November 2015

From a Patient’s Perspective…

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Hey doc, have you ever stood in front of your chiropractic office and mentally stepped out of your shoes and into the shoes of a patient? Have you ever slowed down lately to listen to how your receptionist and other team members that interact with patients, treat patients? What they are saying, how they are saying it? Are they smiling? Are they friendly? Are they inviting?

I think about every time I step foot into a Starbucks. Before I am 10 steps in a barista is greeting me with a Hello or a Welcome to Starbucks. The energy in the place is buzzing with people doing business, sharing quality time together, working, relaxing, etc.  The employees are all smiling and have 100% focus on serving clients. They are efficient and effective in their every move. How does your office compare? We all know that everyone flocks to Starbucks because of the feeling they have when they are there. They don’t have great coffee – there are many better places to go. People just subconsciously walk into one almost every day of their lives now.

It’s time to slow down to take your practice to the next level. Slow down and take yourself out of the “doctors headspace” and put yourself into your old headspace before you were a doctor OR put yourself in your shoes when you walk into other businesses – restaurants, dry cleaners, dentists, etc. What do you expect when you go to these places and these services?

As a chiropractic patient myself, I can let you know that when I walk into my chiropractor’s office, I expect a smile and a nice greeting. I expect to be taken care of immediately, even if that means a simple “Welcome into the office Tim, here’s your chart, take a seat and relax for a few minutes and I will be right with you when I finish up with my other 2 clients. ”

When I walk into my chiropractor’s office, I expect a very clean and comfortable setting where I feel good. If I don’t get this, I would just rather go somewhere else.

Once I am with the doctor, I expect him/her to be respectful, courteous, interested and empathetic with me. I am paying $40-$60 per visit and that is more than I pay to go most anywhere else but I know my body is worth it and the reward ratio is sky high for the service I get. I expect a doctor that communicates with me and lets me know the plan once he hears me out as I explain where I am at today, physically.  And I like when my doctor lets me know what he is doing before he does it if it is something new we haven’t done in my appointments yet.

As I leave the office, I expect to feel like I just invested my money wisely in my long-term care as a chiropractic patient. If I were going in for short-term care to get a specific issue resolved, I would want to feel the same. Remember patients aren’t only making a financial investment into your practice they are making a time investment. They could be somewhere else doing other things that bring them joy, money, satisfaction. Don’t EVER take a patient for granted. And an insurance patient deserves to be treated the same as a cash paying patient. Though they may be paying less out of pocket, they are equally “expecting specific things” just like a cash paying patient.

So take the time to step out of your shoes and walk in your patients. It would even be wise to choose a few patients you have a great relationship and ask them point blank, “Mary, what could I improve in my office – from the second you walk in to the care and communication of me and my team to the second you walk out the door – any great feedback you can provide as to what you would suggest we change or improve on – and please be honest – we want to be sure we are doing everything we can to make this an AMAZING experience for our patients.”

Okay Doc, I think you get the idea……don’t procrastinate – get on this right away and see what changes need to be made in the way your office is decorated, organized, the seating, the staff, their demeanor, your communication, your clothes, your breath, everything!!!!

Timothy Feuling is the Managing Director of CBS Malpractice Insurance Program (NFP Property & Casualty). As an insurance broker he is able to shop the market to find you the most competitive premiums for the most comprehensive policies. You can reach Timothy at 1-858-750-9176 or by email at Tim@CallTimToday.com . Authoring 5 books on chiropractic risk management and patient testimonials, Timothy has a deep rooted passion for serving the chiropractic profession throughout the remainder of his life. Chiropractic has given him far more than he can ever give back.

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The Steps To Success Are Personal Ones

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The Steps To Success Are Personal Ones

Dr. Larry Markson once said, “The steps to success are personal ones.” That was a very wise statement explaining that success begins with you, not you altering principles or procedures.

Let’s take a look at a few basic principles that will lead you to greater success – work on these personal ones and you are well on your way!

Whether you are already successful in your eyes and others or in search of success, strengthening these principles will create more success for you.

(1) Healthy Self-Image

This seems to be an area that plagues more people than any other principle. And this will lead you right down the failure spiral.

People just don’t like themselves. But we aren’t going to dwell on reasons for poor self-image, instead we will focus on reasons for having a healthy self-image.

Whether you are religious, spiritual or whatever, we all know God created man in his own image (you too ladies:) And God blessed them. (us)

Now it doesn’t require a ton of analysis to understand we are created spiritually in the image of God. And knowing that to be a fact and knowing we have dominion over everything on this earth, which includes any situation or circumstance we find ourselves in, then how can we have anything but a tremendously healthy self-image?

Make that change today if you are down on yourself, negative-nelly has taken over your life or you just plain have been hard on yourself. It’s time to realize WHO YOU ARE and WHAT YOU ARE CAPABLE OF!!! We were all made the same and have the same potential to feel great about ourselves.

(2) Positive Mental Attitude

Yes, that’s right! You need a PMA when you wake up, throughout the day and when you go to bed at night.

Whenever you turn negative, slap a positive into the thought. In other words, “I don’t have any new patients and I am sinking in my practice.” Instead, “I will attract patients into my practice this month by doing this, this and that and my practice will thrive from here on out.” You have to TRAIN YOUR BRAIN to be positive. Most everyone we run into every day is negative and therefore it is very simple to join them. Remember, like attracts like so if you are negative you will attract negative to you. If you turn this around and become positive you will naturally attract positive to you. This doesn’t mean there won’t be some negative people in your life still, but you will rub off on them. Believe me, I have tested it over and over and over again. It works! Get a PMA!!

(3) Your Belief System

We have to develop a system we can depend on, lean on and know is there whenever we run into challenging circumstances (which is quite often).

As an example, what do you believe is possible for your practice? How many patients do you believe you deserve to see daily, weekly, monthly, annually? How much do you think your services are worth? Are you charging that much or undervaluing your services to TRY to attract in people.

Your belief system is EVERYTHING! If you believe your adjustment is worth $15, then that is what you will charge even though you see your colleagues charging $40-$60/adjustment. You are undervaluing yourself because of your belief system. Change your belief, change your standard of life.

Start believing BIGGER! Your services are of tremendous value and you should walk around with your chest out, shoulders tall and with great self confidence (not arrogance) knowing that your offerings are of the best there are to receive. Begin believing this and you will build your practice beyond your past beliefs. Keep expanding that belief system as you grow into your new image.

(4)Who Our Source Is

We were all created by God. Knowing and believing in your Source is a great step to long-term success and many less tragic moments. Your family, your career, your hobbies – those are all super important and add to your quality of life and give you reason to be a better chiropractor, but they aren’t your source.  Remember where you came from and how you were created and what you are capable of and you are UNSTOPPABLE!!!

God created all of us with power beyond belief. I have learned this first hand. As a competitive bodybuilder, I have pushed myself to levels of pain and strength and bodily weakness far beyond what I ever thought possible as I expanded my belief in myself and knowing I am ALL-POWERFUL.

We are all SUPERHEROES in human bodies. Spiritual beings living a human life. Now get out there and BELIEVE that today – NOW – go be what you have the potential to be because of who you are and where you came from and what you get to believe daily.

I believe in you and I am excited for your growth, success and personal fulfillment you will experience as you begin implementing these principles.

IMG_8263Timothy Feuling is the Managing Director of CBS Malpractice Insurance Program (NFP Property & Casualty). As an insurance broker he is able to shop the market to find you the most competitive premiums for the most comprehensive policies. You can reach Timothy at 1-858-750-9176 or by email at Tim@CallTimToday.com . Authoring 5 books on chiropractic risk management, personal development and patient testimonials, Timothy has a deep rooted passion for serving the chiropractic profession throughout the remainder of his life. Chiropractic has given him far more than he can ever give back. I am at your service.

PURPOSE – The Most Important Factor For Success

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There are many factors to success and we could squabble over what is the most important factor, however, I think most would agree that PURPOSE is the most important.

According to Webster dictionary it is defined as “something set up as an object or end result to be attained.” To be ON PURPOSE means to be in line with achieving what you desire.

There are a multitude of examples of doctors who have great procedures and efficiently ran offices who aren’t ON PURPOSE and the office results suffer. I am not saying there is any “one right purpose” for all doctors. Some doctors will set very attainable, modest goals while others set unattainable goals they chase after and are happy to come anywhere close to.

Ultimately, the PURPOSE of your office is up to you as is the art of staying ON PURPOSE.

An ON PURPOSE office and doctor must commit their PURPOSE to writing and must factor their PURPOSE into all office decisions. Setting the PURPOSE of the office is the first and easiest step. Step 2 is to stay ON PURPOSE. We all know it is virtually impossible to stay ON PURPOSE every second of every day, but we must strive to be in this state as often as possible to achieve the highest levels of success in practice and life.

In order to know if you are in a state of ON PURPOSE, you need to know what it feels like to be OFF PURPOSE:) There are 2 ways to do so. If you realize you are no longer having any fun in your office, consider seriously that you are OFF PURPOSE. If your office is experiencing negative growth for 2-3 weeks, consider yourself and your office OFF PURPOSE. Realizing you are OFF PURPOSE solves half the problem. The other half is getting you back on track for success – back ON PURPOSE. Let’s give you 10 ways to do so:

(1) Read some patient testimonials you have received throughout the years. This will remind you of your value and the importance of your work.

(2) Visit the office of a highly successful doctor and utilize his/her energy to refuel yourself and your PURPOSE.

(3) Read out loud your “Statement of PURPOSE” in the morning, lunch and before you go home at night.

(4) Close your eyes and meditate a bit on back when you were a chiropractic student and the dreams and goals you had for when you were in practice, what you wanted to achieve, who you wanted to be.

(5) Ask yourself if you would be happier in another profession. If you feel strongly about this, it may be time to change direction. If not, get motivated by whatever means it takes.

(6) Call an office meeting and sit with  your team and discuss what being ON PURPOSE means and achieves for your team and community as a whole and discuss how to get back ON PURPOSE. Get everyone involved. This will create amazing energy among your team.

(7) Attend a convention, seminar, speaking event with some powerful speakers that you know motivate you and get your ON PURPOSE back!!

(8) Meet with your partner or another chiropractor who is ON PURPOSE and discuss PURPOSE – you are sure to get the engine fired back up – make sure this is a chiropractor who is driving toward success and not a burnt out chiropractor that may drain you more.

(9) Schedule a health talk or go out and do a spinal screening at a health fair/street fair where you can get back into discussing the value of chiropractic and what you have seen and been able to do in your career to help the community get back to health.

(10) If none of the above works, you may need a break. Schedule a vacation (5-7 days off where you can relax, mastermind, meditate, re-aquaint yourself with your priorities in life – set new goals, aspire toward new dreams.

Being ON PURPOSE is your foundation for success. Without it you are doomed for a life of mediocrity where you just aren’t truly enjoying what you do for a living. With it, you are driving toward and engulfed in success and will have more fulfillment in every area of life.

You have it in you to create a ON PURPOSE life doctor – now get to it!!!!

Timothy Feuling is the Managing Director of CBS Malpractice Insurance Program (NFP Property & Casualty). As an insurance broker he is able to shop the market to find you the most competitive premiums for the most comprehensive policies. You can reach Timothy at 1-858-750-9176 or by email at Tim@CallTimToday.com . Authoring 5 books on chiropractic risk management and patient testimonials, Timothy has a deep rooted passion for serving the chiropractic profession throughout the remainder of his life. Chiropractic has given him far more than he can ever give back.

5 Ways We Can Build Up Our Patients

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Here are 5 ways we can help build patients UP!:

(1) Successful chiropractors are those who are generally pleasant with their patients. Our motive to be pleasant and honest should not be based on selfish returns…(not doing it to get more money from patient), but upon sincerity. Regard patients as worthy of respect whether or not you like or dislike them. Every human being deserves to be treated with dignity and this includes your patients.

(2) Chiropractors should seek to recognize the positive traits and abilities their patients possess. Instead of continual fault-finding, we should see the GOOD points with another person possesses. You have the expression “accentuate the positive,” that’s what we want to do in every interaction with patients. You can appreciate others more if you look on their good side, rather than their bad. With proper discipline you can develop this habit in regard to others, especially your patients.

(3) Successful chiropractors who have reached their goals with a highly successful practice have usually been those who have learned by asking questions. Ask your patients questions about themselves, their life, their hobbies, career, family, etc. People love to talk about themselves and this is no different with your patients.

(4) Successful chiropractors appreciate each and every patient as they are the ones who have helped build your success. Don’t take patients for granted. You are blessed to have each and every patient that walks through your doors (however, being a professional liability expert, I can say you need to learn to differentiate the bad apples and usher them out of practice asap to avoid any potential risk). You can compliment your patients daily on things you notice or things they talk about. We all need “verbal love!”

(5) I know you need your practice to move along with momentum so you can’t sit and talk to patients for 10 minutes each so learn to communicate in a fashion where you can show interest by asking few questions and then also close up conversation politely by letting them know you need to get into the next room to adjust the next patient. Just a minute or 2 of conversation makes us feel special, appreciated and wanted. This goes a long way in creating the kinds of relationships that are long-standing.

In closing, be pleasant and honest in every interaction in your office whether it is with your chiropractic team or your patients. Patients see your interactions with your staff and will judge you based on that – good or bad. And of course, you will be judged on how you interact with them. If you want long-term patient retention, more referrals and a positive atmosphere in your office daily, then set the pace by the way you treat others. Karma is looking down on you:)

Timothy Feuling is the Managing Director of CBS Malpractice Insurance Program (NFP Property & Casualty). As an insurance broker he is able to shop the market to find you the most competitive premiums for the most comprehensive policies. You can reach Timothy at 1-858-750-9176 or by email at Tim@CallTimToday.com . Authoring 5 books on chiropractic risk management and patient testimonials, Timothy has a deep rooted passion for serving the chiropractic profession throughout the remainder of his life. Chiropractic has given him far more than he can ever give back.

Helping Patients Fill Out Patient Statements

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One of the most powerful ways to stimulate referrals and encourage retention is to have “Our Patients Speak Out” notebooks full of these patient statements/testimonials.

Dear Patient: Creating a patient’s statement (testimonial/experience in our office) is to inform others who might have a condition similar to yours, that you have had help through chiropractic care. This will encourage others to try chiropractic and could be the means to them regaining their health!!

What was your health condition? In your own words tell us about your degree of suffering, location of pain, length of time you had condition and anything else you think would be important. Use disease/condition names when possible
What steps had you taken previously to get help (before coming to our office for care)? Please don’t mention other doctors names – an example would be “Various forms of treatment were tried elsewhere and failed to provide me with relief.”
How were you referred to our chiropractic office? Example: I was referred by a friend, former patient, newspaper, online ad, social media post, mailer, radio, etc.
In your words, how did the chiropractor help you? What was found in your original exam/x-rays, what was recommended and what was your response to that care?
What are the hobbies you enjoy doing?
How have you improved? Mention to what extent the condition cleared up or improved and how long it took.
Close the statement up. Please say a few words to encourage others to try chiropractic like you did. Example: I hope my experience will prompt others to try chiropractic care.
Additional info you think may be valuable:Can we have permission to use a photograph of you along with this patient statement?
We will type up your response and get your signature for approval to use this statement and help others have the confidence to try chiropractic to help them regain their health!!! Thank you for your contribution toward our mission to serve our community!

If you want to shortcut this process and simply have a powerful 160-page full color cover soft-bound book with hundreds and hundreds of patient testimonials and a Who’s Who Under Chiropractic Care section that you can share with every potential patient and current patient in your community and office, contact Timothy Feuling at 1-858-750-9176
Bulk quantity ordering available at 100 books for $250 or 50 books for $150 (includes shipping/handling). Single copies are $12.95 (free shipping) in the U.S. 

Timothy Feuling is the Managing Director of CBS Malpractice Insurance Program (NFP Property & Casualty). As an insurance broker he is able to shop the market to find you the most competitive premiums for the most comprehensive policies. You can reach Timothy at 1-858-750-9176 or by email at Tim@CallTimToday.com . Authoring 5 books on chiropractic risk management and patient testimonials, Timothy has a deep rooted passion for serving the chiropractic profession throughout the remainder of his life. Chiropractic has given him far more than he can ever give back.